Were Google's Penguin and Panda updates an inappropriate knee-jerk reaction?
An awful lot of people have had a monumental load of sleepless nights following the Google Penguin and Panda updates. But has Google been unfair or is someone else to blame for the difficult positions businesses have found themselves in after plummeting down the organic search results?
In my opinion Google has done nothing wrong, but do you need to blame most (not all) of the SEO agencies for your search engine woes?
Take a quick look at the Google Webmaster Guidelines and you'll be met with a relatively simple description to help you understand exactly what Google wants. As a piece of advice it really doesn't get any easier than this... build a good website, fill it full of great information about your business and the subjects around your business... that's it, that's all you have to do.
Why your SEO choice has stabbed you in the back.
If you choose not to follow these simple requests from Google then move to Option B, search engine optimisation which involves making minor (impotent) adjustments to your online elements in an attempt to fool the search engine into ranking your website higher than it deserves. This is clearly a cheat, an unashamed attempt to jump the queue without any validity. You have now joined the decade-long game of cat and mouse in order to try and gain a larger share of your market.
Why Google had to react so harshly.
So, when Google finally instigated the most profound algorithm changes it has ever developed this was a defensive response designed to protect its most valuable asset... accurate organic search engine results. But don't take my word for it, take it from one of the ex key members of Google's Search Quality Team, Matt Cutts. You need to read what he has to say and take it very, very seriously indeed!
Whose fault is it?
So who is to blame? Google? SEO agencies? Or you? By trying to cheat the system have you become a major liability to your business?
That's not for me to answer... only you know for sure.
Your website needs a new, stronger web content strategy designed for a new semantic search environment.
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